Think of McDonalds. What do you see? The golden arches? Or maybe you hear “I’m loving it” whispering in your ear. Now what about Nike? Do you think of the swoosh or do you think “Just do it”?
On the other hand companies have lesser known slogans but their logos are unmistakable. Did you know Twitter’s slogan is “Yours to discover”? I didn’t. But I bet you know their logo is a blue bird. Now think of Starbucks. You see the green mermaid with 2 tails but hear nothing because their is nothing to hear. Starbucks doesn’t have a slogan but it does have an identifiable logo.
Now go to their websites. There are no slogans visible anywhere. They are just engrained in our minds through advertisements, predominately tv and radio. Or if you never heard it before, the only way to know would be to look it up. But we always relate a product or business to the logo. We see it in the ads, on the site, on the business cards, menus, etc… There’s no way to think of a business and not envision the logo. Whether it be the font, a symbol, a picture, or a little of everything, it’s a necessity. You want people to see your business. When they need something, you want them to think of your business first.